Value-Add
Our value-add approach is built on proven investment strategies, prudent underwriting and disciplined valuation. This allows us to move quickly and capitalize on operational inefficiencies and imbalances in the market. As a result, our properties consistently generate growing income and long-term appreciation.
Fundamental Principles
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Attractively priced assets, not broadly advertised in primary markets
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Repositioning to increase competitive appeal to target specific demographics
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Implementing value-enhancing innovations to improve market penetration and operating efficiency
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Rebranding
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Upgrading of the core renter base through proactive replacement of non-compliant and/or non-paying tenants
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Implementing yield maintenance software and industry leading technology for maximizing closing ratios with low costs
Opportunistic
Opportunistic strategies are characterized by higher risk and higher return. There are many opportunistic strategies, but we focus on well located, under-performing properties in need of repositioning. Additionally, we look to source opportunities through less competitive, relationship-based transactions with local partners.